segunda-feira, 19 de janeiro de 2009

Massimo Vigneli

Ao longo da semana passada eu li um pdf baixado do site do designer Massimo Vigneli sobre layouts, diagramação, grids, tipografia.. Gostei muito, achei a leitura interessante, leve e acho que aprendi bastante. O pdf pode ser baixado aqui, e no site do seu escritório você pode conhecer mais do seu trabalho. Abaixo, o texto final do pdf, que achei bem legal e com o qual me identifiquei:

Throughout our creative lives we have sifted through everything to select what we thought best. We sifted through materials to find those for which 

we have the closest affinity. We sifted through colors, textures, typefaces, images, and gradually 

we built a vocabulary of materials and experiences that enable us to express our solutions to given problems - our interpretations of reality.

It is imperative to develop your own vocabulary of your own language - a language that attempts to be as objective as possible, knowing very well that even objectivity is subjective.

I love systems and despise happenstance.

I love ambiguity because, for me, ambiguity means plurality of meanings. I love contradiction because it keeps things moving, preventing them from assuming a frozen meaning, or becoming a monument to immobility. 

As much as I love things in flux, I love them within a frame of reference - a consistent reassurance that at least and at last I am the one responsible for every detail. 

And that is why I love Design.

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